A Debrief From The Crypto Conference Season: What We've Learnt (New Podcast Episode!)
This episode of the "Clear fair and Not Misleading" podcast features a discussion about marketing and promotion of financial products in the UK, with a focus on the crypto industry.
The episode covers several key topics, including a debrief on recent conferences, such as the inaugural Engelbert's FinProm Summit, Zebu Live and industry feedback on the new financial promotion regime. This feedback encompasses various aspects like risk warnings, balancing risks and benefits, and social media challenges.
The discussion delves into the technical challenges of implementing risk warnings across different platforms and devices, as well as the delicate balance between educational content and promotional material in the crypto space. The co-founders also compare the UK's financial promotion regime with the European MICA regulation, highlighting the differences and implications for the industry.
Furthermore, the episode explores the difficulties in creating standardised documentation that is both compliant with regulations and accessible to retail consumers. Social media compliance is another significant topic, with the podcast addressing challenges such as geo-blocking and the need to maintain separate UK-specific channels.
Overall, the episode sheds light on the complexities of implementing new regulations in the crypto industry and the ongoing efforts to strike a balance between regulatory compliance and effective communication to consumers.
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