Marketing In Crypto: A Guide On What "Fair, Clear and Not Misleading" Means
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Hello Crypto Marketers!
Remember when your job used to be all sunshine and rainbows, and then came the UK’s financial promotions regime... At Englebert we feel your pain and we’re here to give you the knowledge equivalent of the relaxing foot rub.
The regulatory regime is still in its infancy and everyone (EVERYONE) is still figuring out what good practice looks like.
Whilst the regime has a number of specific rules that need to be met, it is fundamentally a principles based regime. This is nowhere more evident than in the central tenet to the rules, that promotions must be “fair, clear and not misleading”... but what does that actually mean?
In this guide we’ll do a deep dive into the application of those words to your job, so you can approach content creation with clarity and conviction.
So, take your socks off, put on your eye mask and get ready for a mental calmness to come over you.
And remember, if you need support with your financial promotions we are more than happy to field your questions, concerns and rants - just drop us a line!
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